AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Fitness Apps in Australia on iOS
An overview of the second quarter performance for leading fitness and weight loss apps on the iOS platform in Australia, revealing trends in downloads, revenue, and user activity.
In the second quarter of 2024, Australia has seen notable activity in the iOS fitness and weight loss app market. Sensor Tower provides insights into the performance of the top applications in this category.
MyFitnessPal: Calorie Counter maintained a strong presence with revenues fluctuating between $85K and $100K, peaking towards the end of the quarter. Downloads showed an upward trend from around 5K to over 6K, while weekly active users varied, reaching a high of over 280K in late May.
Strava: Run, Bike, Hike experienced a decrease in revenue from $81K to around $70K by mid-June, before rebounding to $77K. Downloads started at 12K and dipped to just above 7K, then slightly recovered. Active users stayed largely within the 170K to 190K range.
Runna: Running Training Plans showed consistency in revenue, hovering around $40K to $50K, with a noticeable peak in late June. Downloads saw a decline from approximately 2.8K to 2.1K. Active users remained relatively stable, with a peak of over 12K in early June.
Kic: Health, Fitness & Recipes saw its revenue dip from $50K to $27K in early May, then surged to nearly $50K by the quarter's end. Downloads remained under 1K, displaying a slight increase towards June. Weekly active users were consistent, with a small peak of 3.6K mid-June.
AllTrails: Hike, Bike & Run observed a revenue range between $26K and $37K, ending the quarter slightly lower than it started. Downloads began at approximately 7.3K, decreased mid-quarter, and then plateaued around 6K. Active user numbers showed growth in May, reaching over 25K.
For more detailed insights and data on these and other apps, Sensor Tower's platform offers comprehensive analytics and reporting.
